- Asia’s biggest workforce management Software-as-a-Service (SaaS) platform strengthens its gig fulfillment and Workforce-as-a-Service (WaaS) capabilities while continuing to expand its footprint in Southeast Asia
- The acquisition of TROOPERS marks BetterPlace’s second major move in 2023, following its majority stake acquisition of MyRobin in Indonesia earlier this year
BANGALORE, India and KUALA LUMPUR, Malaysia, April 18, 2023 /PRNewswire/ — BetterPlace, Asia’s biggest frontline workforce management SaaS platform, today announced the acquisition of TROOPERS, Malaysia’s leading flexi talent solutions technology player. BetterPlace’s acquisition of TROOPERS will accelerate its presence in the region and establish a stronger foothold in Southeast Asia.
The acquisition will integrate TROOPERS’ automated gig matching and rostering features into BetterPlace’s comprehensive SaaS platform. TROOPERS, founded in 2017, is a flexi-talent solutions platform that offers on-demand, pre-screened, part-time frontline workers to enterprises, enabling them to scale up their gig workforce based on operational demands. With a machine learning algorithm achieving a 95% matching rate, TROOPERS has helped over 50,000 gig workers in Malaysia find employment since its inception.
“Southeast Asia is expected to see a significant growth in demand for gig workers in the next five years, with the gig economy growing by 31% since 2017, well ahead of the growth in conventional workforce. In Malaysia alone, 84% of hiring managers prefer hiring gig-workers,” said Pravin Agarwala, Co-Founder and Group CEO, BetterPlace.